Conversion-Boosting Website Copy for Bright Solutions

Project Overview

Bright Solutions, a digital marketing agency, was struggling with low engagement on their website. Despite having a strong portfolio, their website copy lacked clarity and persuasive messaging. They needed a complete overhaul of their website’s content to better communicate their value and increase conversions.

Challenge

• The existing copy was too generic and failed to differentiate them from competitors.
• Their homepage lacked a compelling hook to capture visitor interest.
• The call-to-action (CTA) buttons were vague, leading to low conversion rates.

Solution

1. Research & Strategy: Conducted a deep dive into their target audience and competitors to understand what messaging would resonate best.
2. New Homepage Copy: Created an engaging hero section with a strong value proposition.
3. Persuasive CTAs: Optimized CTA buttons with action-driven phrases like "Get Your Free Strategy Call" instead of "Learn More."
4. SEO Optimization: Implemented keyword-rich content to improve search engine rankings.

Results

• 37% increase in website conversions within two months.
• Visitors spent 45% more time on the homepage.
• Client received positive feedback from new leads about the clarity of their services.

Client Feedback

Marta completely transformed how we present ourselves online! Our new copy is not only engaging but has directly led to more client inquiries. Highly recommended!